The Importance Of Effective Communication
“Regardless of the industry, the size, and the type of the organization, effective communication, has a significant impact on the organization’s performance, productivity, and success.”
COMMUNICATION in an individual’s life is like the blood to his/her body; cannot live without it. Therefore, it is important to have the basic information about communication, practice and learn how to communicate effectively, and learn the methods and rules to improve your communication skills.
There are four types and four forms of communication. They are; Intrapersonal Communication, which is thinking and talking to one’s self, Interpersonal Communication, which is talking to others, Public Communication, which is speaking to a large group, and Mass Communication, which is the mass media; the TV, the radio, and the internet, etc.
However, we communicate in four ways, the spoken words, the written words, visual images, and our body language.
Communication also has four elements that must be complete in order that the communication process continues and be effective. The first element is the sender of the message; that is, the person who wants to convey the message. The second element is the receiver of the message. The third element is the message itself, and the fourth element is the feedback from the receiver.
The sender of the message must choose clear understandable words, control his/her body language (The non-verbal communication), and choose the right communication channel. The receiver must provide feedback after receiving the message; otherwise, it will be difficult and unpleasant to continue the communication process.
Failing to give feedback is the first of the communication blockers or distortions. It shows that the person, who we are communicating with, is not paying attention, ignoring, or not listening to what we say.
Other distortions and communication blockers are noise, poor communication skills, expecting mind reading, stating one’s opinion as fact, sarcasm, blaming, insulting, name-calling, generalizing, threatening, and many more. If any of these distortions occurs during the communication process, either the message will not reach the receiver, or the communication will end.
Effective successful communicators avoid any of these communication blockers. Instead, they possess the knowledge and the skills that enable them to be understood and understand others. They master the verbal and the non-verbal communication skills.
Verbal communication means are the command of the language you use, the words you choose, and the tone and the speed of your voice. The person or the people to whom you are talking must understand the language and the words that you are using. Your voice must be clear with the right tone and speed and loud enough so that the person or the people to whom you are talking can hear.
Even though these are important, the non-verbal communication skills are important too. Non-verbal communication means are our eyes contact, our facial expressions, our gestures, the way we dress, our appearance, our use of space, and our body orientation.
Good eyes contact keeps the person to whom you are talking alert, and makes him/her feel that you are speaking directly to him/her, which will increase his/her attention to you. However, eyes contact during communication should not be for long. It should not be more than five seconds. Otherwise, it will become staring, which makes people feel uneasy and uncomfortable. However, while communicating, avoid moving your eyes from side to side, and or looking at your feet or at the ceiling.
The face should be either smiling or expressing your emotions according to the situation and matches the spoken words.
Meaningful and appropriate gestures would help the person largely to give you more attention and to understand the message. While communicating, avoid playing with keys or coins in your pocket, and touching your hair, ears, and nose.
Our body orientation and appearance also play a big role in our communication.
The way you dress speaks volumes about who you are as a person and as a communicator. The first impression, negative, or positive, is permanent. It is like a fingerprint, and there will never be a second chance to make a first impression.
Our attitude, behavior, opinion, habits, and emotions also influence the way we communicate and the effectiveness of our communication.
People in general, tend to react or respond according to their opinions and attitude that are settled in there minds, rather than the fact itself. They tend to accept what agrees with the information they already have, and reject or become confused about what does not agree.
In addition, our emotions at the time we send or receive messages affect our communication effectiveness and results. Worry, anger, fear, suspicion, stress, and other negative emotions largely affect one’s message negatively.
On the other hand, if one is at ease, happy, and joyful he/she will reflect these emotions in his/her message.