The Importance Of Effective Communication
“Effective communication is the most important key of understanding, building relationships, and developing mutual respect between people, with whom we interact and deal every day.”
Regardless of how good the idea, the thought, the need, the plan, the information, or the instruction of yours, it is meaningless unless you can tell it and share it with other people.
The person, who has the ability to communicate effectively, is highly valued in the marketplace. Effective communication is the most important key of understanding, building relationships, and developing mutual respect between people, with whom we interact and deal every day.
Harmonious, mutual, and effective communication builds strong and good relationships between people.
On the other hand, the lack of communication and misunderstandings are the roots of the majority of problems between people, and they can damage our relationships. Therefore, learning, practicing, and mastering effective communication skills are important to every individual in his/her personal life, social life, and in the workplace.
In personal, social, and working lives, we need to communicate in order to give and get information, to insure understanding, and to get the action of others. Psychologists and dictionaries define communication as, “A process of transferring information from one entity to another; it is to convey information in order to make something known; and it is to share and exchange information and thought using a range of contemporary tools, transmissions, and processes.
It is an interactive process between individuals that involves sending and receiving verbal and nonverbal messages”.
Effective communication, however, is to communicate your idea, thought, need, or instruction in the right way, convey your message clearly, be able to make others understand the idea or thought that you want to convey, and to receive the messages of others.
How effective is your communication determines your effectiveness and success. Your communication skills can tell people about your attitude, your education and Knowledge, your self-confidence, and your mood.
If you are working or applying for a job in an area that requires effective communication skills rather than manual labor, maintaining your job, your promotion, and your professional level largely depend on how good or how bad your communication skills are. According to Professor Herta A. Murphy and Professor Charles E. Peck of the University of Washington, preference for effective communication skills is found in the job descriptions listed by numerous companies wishing to employ college graduates.
In organizations and the workplace, regardless of the industry, the size, and the type of the organization, effective communication, has a significant impact on the organization’s performance, productivity, and success.
Organizations are groups of people associated with a certain purpose by planning, managing, and processing; thus, no organization would be able to function without communication.
Organizations cannot function without dealing with their internal and external customers. Organizations need to convey information, objectives, values, plans, instructions, daily progress, and so on to their employees. Moreover, they need to build good relations with their customers.
Poor communication with external customers will lead to misunderstanding and dissatisfied customers. Poor communication inside the organization is a very strong reason for, the lack of motivation, low morale, and poor performance that leads to low productivity. It is a source of creating conflicts and frustration among employees.
Surveys and studies revealed that poor communication is one of the top reasons why employees leave their jobs.
Harvard Business Review (HBR), many surveys and articles, and thousands of companies have confirmed that the primary requirement for a promotion of an executive is his/her ability to communicate. They ranked it above the ability and capacity for hard work, making sound decisions, and the ambition drive.
However, according to various research studies and surveys, seventy per cent of all business communication fails to achieve its intended purpose. That is because of the lack of effective communication skills among operative employees, and the lack of having full, open communication with the managers in these organizations.